The dream of moving to Spain’s Costa Blanca is a powerful one, painted in brilliant blues and dazzling whites. For many considering the move, the search quickly focuses on the "golden triangle" of the Costa Blanca North: Jávea, Moraira, and Altea.
From afar, they may seem similar, but as a local resident, I can tell you they have vastly different personalities. Choosing between them is the most crucial step in your journey. This isn't about finding the single "best" town, but about finding the one that is the perfect match for your lifestyle, budget, and dreams.
This in-depth guide is designed to be your ultimate resource, comparing Jávea vs Moraira vs Altea across the key factors that matter most to aspirational movers: lifestyle, amenities, community, and the all-important property market.
First Impressions: The Personality of Each Town
Let's start with a quick introduction to the unique character of each location.
- Jávea (Xàbia): The Diverse All-Rounder. The largest of the three, Jávea feels like a real, year-round town. With its three distinct areas (the historic Old Town, the traditional Port, and the bustling Arenal beach), it offers incredible variety and energy. It's the sociable extrovert, popular with active families and a diverse international crowd.
- Moraira: The Polished Gem. Moraira is smaller, more tranquil, and exudes an air of understated luxury. The town is immaculate, the marina is chic, and the lifestyle is relaxed and sophisticated. It's the elegant choice for those seeking peace, quality, and a close-knit community feel.
- Altea: The Bohemian Artist. Altea is instantly recognizable for its stunning whitewashed Old Town, crowned by the iconic blue-domed church. It is the cultural and artistic soul of the coast, attracting those who value history, creativity, and romantic, panoramic views over sandy beaches.
The In-Depth Comparison: Jávea vs Moraira vs Altea
Let's break down the crucial differences that will shape your life on the Costa Blanca.
Lifestyle & Vibe: What Does Each Town Feel Like?
- Jávea: The lifestyle is active and varied. You can spend your morning hiking Montgó mountain, your afternoon paddleboarding at the Arenal beach, and your evening enjoying tapas in the Old Town. It has a year-round buzz and is ideal for those who want plenty of options and a lively social scene.
- Moraira: The vibe is one of serene sophistication. Life moves at a gentler pace. It's less about high-energy activities and more about enjoying a long lunch at a high-quality restaurant, strolling around the marina, or relaxing by the pool. It’s perfect for those seeking a tranquil and stress-free environment.
- Altea: The lifestyle is cultural and contemplative. Life revolves around the charm of the Old Town, with its art galleries, craft shops, and cobbled streets. It's a place that inspires creativity and offers a more traditionally Spanish, romantic atmosphere.
Beaches & Natural Scenery
- Jávea: Wins on variety. It offers the Arenal, a wide, sandy family beach; the pebbly Port and Montañar beaches; and world-famous coves (calas) like Cala Granadella and Cala Portitxol (Barraca) with their dramatic cliffs and turquoise water.
- Moraira: Features smaller, immaculate sandy coves. The beautiful El Portet beach is its jewel, a sheltered bay perfect for families. The coastline is picturesque and well-maintained but less rugged and dramatic than Jávea's.
- Altea: This is a key difference: Altea's beaches are almost entirely pebble beaches. They are clean with beautiful clear water but are not for those dreaming of soft sand. The town's natural beauty is in its incredible hilltop views over the bay.
Amenities & Practicalities (Shops, Schools & Healthcare)
Day-to-day life depends on good infrastructure. This is a critical factor when moving to the Costa Blanca.
- Jávea: Has the most extensive amenities. It boasts numerous large supermarkets and is a hub for families due to its two renowned international schools, Xàbia International College (XIC) and Lady Elizabeth School.
- Moraira: Perfectly equipped for daily needs but has fewer large-scale facilities. Families often drive to schools in Jávea, and for major shopping or hospitals, residents travel to nearby towns.
- Altea: Has a full range of Spanish amenities and good access to private hospitals in Benidorm. It is less of a hub for international schools, requiring a longer commute for families who choose that option.
- Jávea: The community is large, diverse, and very international (British, Dutch, German, and more). It's incredibly easy for newcomers to find social clubs, sports teams, and activities in English and other languages.
- Moraira: Known for a very welcoming and active, though slightly older, expat community. It’s easy to make friends here through the many well-established clubs and societies.
- Altea: The international community here is more "bohemian" and integrated with the Spanish locals. The social scene is more likely to revolve around cultural events, art openings, and live music.
Costa Blanca Property Prices & Styles (2025 Estimates)
- Jávea: Offers the widest range of property. A 2-bed apartment can range from €250,000 to €450,000+, while villas can be found from under €400,000 to well over €1.5 million, depending on the location and views.
- Moraira: Has a higher average price point. It is known for high-spec luxury villas, with entry-level detached homes starting around €500,000. It is considered a more exclusive market.
- Altea: Features two distinct markets: charming but complex townhouses in the Old Town (from €350,000+) and luxury villas and apartments in the hills, particularly in the prestigious Altea Hills urbanisation, which carries a brand premium.
Planning a visit to check out these towns? Read our guide on How to Avoid the August Crowds on the Costa Blanca to make your research trip more effective.
The Verdict: Which Costa Blanca Town is Your Perfect Match?
Let's summarize to help you find your ideal home.
Choose Jávea if…
You are an active family needing access to international schools and a wide range of year-round amenities. You want diversity in landscapes, people, and lifestyle choices, and the largest selection of properties.
Choose Moraira if…
You are seeking a peaceful, polished, and upmarket lifestyle. You value tranquility and security over bustle and variety, and you are looking for a high-quality home within a close-knit, welcoming expat community.
Choose Altea if…
You are a culture-lover, an artist, or a romantic at heart. You prioritize historic charm, a bohemian atmosphere, and breathtaking views over sandy beaches, and you want to live in a town with a strong Spanish character.
Frequently Asked Questions (FAQ)
Q1: Which town is best for families with school-aged children?
A1: Jávea is generally considered the best choice for families due to its two large and popular international schools (XIC and Lady Elizabeth School) and its vast array of family-friendly amenities and activities.
Q2: Which town is the most expensive to buy property in?
A2: While all three have luxury properties, Moraira generally has the highest average property price and is considered the most exclusive market overall for villas.
Q3: Which town has the best beaches?
A3: This depends on your preference. For wide, sandy, family-friendly beaches with lots of amenities, Jávea (Arenal beach) is the winner. For beautiful, smaller sandy coves, Moraira (El Portet) is idyllic. If you don't mind pebbles and prioritize clear water and stunning views, you will love Altea.
